GetResponse Review 2026: Email Marketing + Webinars in One?
GetResponse has been an email marketing platform since 1998 — one of the oldest in the industry. What sets it apart in 2026 is its built-in webinar hosting, which no other mainstream email tool offers natively. For businesses that combine email marketing with online events, GetResponse eliminates the need for a separate webinar tool like Zoom Webinars or WebinarJam.
Quick Verdict
GetResponse is the best choice if you run webinars alongside your email marketing — it replaces two tools with one subscription. For pure email marketing without webinars, MailerLite or Mailchimp offer better value. The free plan (500 contacts) is competitive, and the email editor and automation tools are solid across all tiers.
Pricing
Key Features
Built-in Webinar Hosting — Unique Differentiator
GetResponse Marketing Automation and above include webinar hosting for 100–300 attendees. You can invite subscribers directly from your email list, record sessions, and send automated follow-up sequences to attendees and no-shows. This replaces a separate Zoom Webinars ($79/month) or WebinarJam subscription. For businesses running regular webinars as a lead generation or product launch strategy, this integration alone can justify GetResponse’s cost.
Conversion Funnels
GetResponse includes a “Conversion Funnel” builder that strings together landing pages, email sequences, and order pages into a visual flow. It’s a simplified funnel builder — not as powerful as ClickFunnels, but useful for straightforward lead magnet funnels or product launch sequences without a separate tool.
Email Editor and Templates
GetResponse’s drag-and-drop editor is functional but dated compared to MailerLite or Mailchimp. Templates are numerous (500+) but visually feel older. The editor works, but it’s not the tool’s selling point.
Automation
GetResponse’s automation builder handles standard workflows well: welcome sequences, abandoned cart, tag-based branching, and event-triggered emails. It’s more capable than Mailchimp but less sophisticated than ActiveCampaign. The webinar trigger — automatically enrolling webinar attendees into a post-event sequence — is a genuinely unique feature not found elsewhere.
Pros
- Built-in webinar hosting — unique in email marketing
- Conversion funnel builder included
- 500+ email templates
- Solid automation builder
- Free plan available (500 contacts)
Cons
- Interface feels dated compared to MailerLite or Mailchimp
- Webinars only on Marketing Automation tier ($48.38/mo) — expensive if you just want email
- Free plan limited to 2,500 emails/month (vs MailerLite’s 12,000)
- Less intuitive than competitors for newcomers
Who Should Use GetResponse?
- Businesses that run regular webinars — GetResponse replaces a separate webinar tool
- Online course creators who use webinars to sell or deliver content
- Marketers running lead generation funnels who want funnel builder + email in one
Frequently Asked Questions
Is GetResponse good for beginners?
GetResponse vs Mailchimp — which is better?
Does GetResponse have a free plan?
Final Verdict
GetResponse is a niche recommendation — it’s the right tool when webinar hosting or a funnel builder is part of your marketing strategy. For pure email marketing, MailerLite or Mailchimp offer a better experience at lower or equal cost. For webinar-driven businesses, GetResponse Marketing Automation at $48.38/month replaces both an email tool and a webinar platform.
Rating: 3.5/5 — Specialist tool for webinar + email use cases; not the best pure email platform.